Founder
Annienne Nel
Director, CEO, founder and registered debt counsellor.
Confidential debt support across South Africa
Dare to care for excellence · NCRDC2452
Confidential debt support across South Africa
Dare to care for excellence · NCRDC2452
Our purpose is to help South Africans move through financial hardship with dignity, lawful guidance and practical support.
Consumer Debt Support is dedicated to breaking the chains of poverty and helping every South African envision a future of financial security. Our work goes beyond immediate financial relief: we educate and equip people with the knowledge and tools needed to overcome debt and build a more stable future.
With more than a decade of professional experience, our team handles the debt-relief journey from assessment and structured payment proposals to legal processes, creditor negotiation and ongoing support.
We are committed to trust, honesty, transparency and integrity—and to making a meaningful difference where it matters most: in the lives and homes of our clients.
Debt Management Specialist · Registered Debt Counsellor
Annienne entered the debt counselling profession in 2009 with a clear purpose: to help South African consumers navigate financial difficulty with dignity, care and lawful guidance. After gaining hands-on experience across the full debt review process, she formally registered as a debt counsellor and established Consumer Debt Support in 2015.
Her reputation is built on ethical practice, strict legal compliance and meaningful consumer care. She has been recognised among South Africa’s leading debt counsellors and serves as the DCASA Western Cape Representative for the 2026–2027 term.
Annienne also co-founded FoodBank4Hope, extending practical support to vulnerable families facing food insecurity.
Great work is never done by one person. Our team brings experience, empathy and careful attention to every client journey.
Director, CEO, founder and registered debt counsellor.
Client Services and Office Coordinator, experienced in debt review administration and National Consumer Tribunal applications.
“We dare to care for excellence.”